Berenice Garcia
Fall 2024
Objectives + Strategies + Tactics
Objectives
Strategies
Tactics
Objective 1
We want males to be part of at least 40% of our consumer population by December 15, 2024.
Strategy 1
Creating educative posters about how men are more likely to develop periodontal diseases so that they are likely to consider purchasing an electric toothbrush.
Tactic 1: These posters will be hung in sports locker rooms/gym areas
​Tactic 2: Give a small discount to males who are lower income.
Objective 2
By March 2025, our patient retention rates will be 30%.
Strategy 2
Improve our customers experiences, build relationships with them, email out surveys at the end of each session/service to see areas that could be improved on.
Tactic 1: Create a safe space and make everyone feel welcomed
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Tactic 2: Create a loyalty program/incentive where returning customers get more benefits to services/products
Objective 3
By the end of the 2024 fall semester, we will have attracted 50% more customers compared to the previous semester.
Strategy 3
More emails will be sent out to the student population regarding our services and business hours, posters will be hung up in all buildings not only libraries or campus centers, through positive customer experiences, people will recommend our services to others and be more known.
Tactic 1: Informative posters about our services will be hung up in engineering, business, dentistry, medical, education buildings to attract customers from all areas of study.
​Tactic 2: Emails about occasional lunch and learns at the campus center will be sent out to IU students that allows them to learn about our services during their free time while also enjoying a small meal. Dates and times will vary in order to accommodate different schedules.